The AI in Content Marketing Dilemma: Can Marketers Have High Quantity and Quality Content?
Can AI in content creation help digital marketers have it all? Having it all in digital marketing means consistently posting abundant, high-quality content. For many marketers, having it all is like winning the lottery – they have a better chance of getting struck by lightning. AI in content marketing might change that.
The emergence of AI content creation tools offers hope for marketers who have bodacious content marketing strategies but need more bandwidth to implement them. More businesses are using AI to boost content development, but the question remains: Can AI in content marketing help increase the quantity of high-quality content? Let’s look at AI’s capabilities versus what high-quality means.
The Quest for Content: Quality vs. Quantity
Marketing leaders have embraced generative AI to bridge the gap between their content calendars and the time and resources it takes to make those plans a reality. According to eMarketer in their article, “5 charts showing how marketers are thinking about generative AI now that the hype has faded,” 76% of survey respondents use AI for basic content creation but feel that a human element is needed to edit and polish the content for higher quality.
Can Generative AI in Content Marketing Keep It Real?
Business owners and in-house marketing teams with big ambitions but smaller resources using AI should ask if a machine can capture their brand’s unique voice and charm before relying on AI for all their content. Generative AI has its limitations, such as grammar, redundant (and sometimes annoying) word choices, and a tendency to use passive voice. Digital marketers should edit their AI content to align with their organization’s messaging, style, and voice.
The Human Touch in a Digital World
Generative AI can produce a high volume of content, yes. Still, the human creator infuses it with personality, humor, and relevance—qualities that resonate with your audience personally. The best approach? Use AI to handle the heavy lifting of content generation, then let human creativity step in to tweak, personalize, and perfect. Leverage technology to enhance productivity, but create content with a human touch that sets your brand apart.
Let’s Chat About Authentic Content
Generative AI is a powerful tool in your arsenal, but it’s just that—a tool. Your vision, insight, and personal touch elevate generic outputs into compelling stories that captivate your audience.
Let’s talk if you want to meet the demands of frequent content without sacrificing its authenticity. Schedule a Chat!
